Nike Website Redesign
The task was to redesign Nike Website to improve website's UX performance and improve navigation.
The image above is a Heatmap testing.
What is a heatmap?
A heatmap (or heat map) is a data visualization that shows how website users click, scroll, and move on the page. The ‘heat’ part of the name comes from the color scale: red depicts popular (hot) areas of the page, and blue less popular (cold) areas.
The idea for the redesigning was to bind user's focus on specific areas so that the attention of the users are not flying all over the place.
